About BettingTools

Written by: Brian Webb
Fact checked by Alex Windsor  
Updated: June 23, 2025

BettingTools is a betting community that specialises in helping punters make smarter, data-driven betting decisions, as well as bringing you all the best betting tools, resources and best betting offers. Our site includes free betting tips which are updated weekly.

Our aim is to provide betting enthusiasts with as much knowledge and resources as possible to help them have the best experience from their online betting and gambling with the aim to make sustainable, long term profits.

Our blog and tools contains a variety of helpful advice, previews and predictions of the big sporting events, equipped with the best betting tools to help you make more informed decisions. We are a trusted hub for sports bettors looking to improve their edge using the most powerful tools, while we also provide useful tools of our own.

The reviews and information provided on the site are honest and written from the viewpoint of the punter, gambler, sports bettor, and trader because we are passionate about betting too.

BettingTools has been helping sports bettors since way back in 2012. Our mission is simple. We want to provide free and helpful tools to help betting fans maximise their returns. Our website has always been and will continue to be free to visitors. We don’t charge a penny for any of our tools and we plan to keep it that way. Those who have been using the site for quite a while may have seen we have moved from bettingtools.co.uk to a new domain: bettingtools.com. The reason is we are growing the site and plan to use our tools, calculators and knowledge to help punters around the globe, not just in the UK. Additionally, the site has been re-designed with a new, modern feel, so we can provide you with even more information in a more digestible way.

Whether you are an experienced bettor or are just starting out, we offer a wide range of premium features – including odds comparison, value finder tools, and in-depth analytics – all designed to improve your betting strategy.  We have a passionate team of editors that will be providing a wide range of content with more tips, picks and previews from the NFL to Premier League football, tennis and more. Make sure you don’t miss out on our weekly parlays, the best odds we find through our betting tools arsenal, as we follow every round of action in the NFL and Premier League, as well as the major events in Golf, Tennis, the UFC and more.

We also pride ourselves in keeping you up to date with the latest betting news and trends. With our insightful betting guides, you can make a more informed betting decision, whether that is deciding what type of bet to place, to enhance your long term strategy or to simply become more profitable.

We pride ourselves on transparency and accountability. We provide no-nonsense reviews of the latest tools, whether that be value finder bets or AI models, to ensure you have all of the correct information to make a decision that best suits your needs.

You can meet more of our team members on our team page.

If you would like to know any more about us, how to become a profitable tipster, if interested in advertising on the site, or any other information, we would love to hear from you. Please feel free to contact us here.

The website is owned and operated by GameTime Digital and Apps4 Web Media.

Apps4 Web Media Limited
Genesis Centre Office S12,
Innovation Way,
Stoke-On-Trent,
ST6 4BF

Company Reg Number: 10620067

Telephone number: +44 1782 36600

Providing amazing betting tools for over 14 years, this is how our website has changed over the years:

2012

BettingTools site in 2012

2015

BettingTools in 2015

2021

BettingTools in 2021

Betting Tools website 2024

The BettingTools website 2025

Come and join us in our betting forum and join the betting-related discussion or email us.

Brian is the owner of BettingTools, he has decades of experience in horse racing betting and the best ways to utilize betting tools and calculators. Brian’s vision is to provide a comprehensive resource for bettors, offering sophisticated tools combined with expert advice to enhance betting strategies. He has a passion for horse racing and soccer and a commitment to helping others gain knowledge and succeed in sports betting.

Brian also writes at BettingHype.com, where he focuses on major sporting events, value betting, and a philosophy of keeping betting enjoyable and sensible.