We can’t say that bet365 are undisputed but they are definitely at the very top of the sportsbooks pantheon.

This online sportsbook is a continuation of a brick-and-mortar store (started in a portacabin, really) that’s been owned and operated by siblings Denise and John Coates since the company was founded in 2000.

Its long and tough maturing phase has made bet365 one of the most versatile online bookmakers in terms of sports, betting markets, betting tools and promotions. In other words, there is no shortage of either of these.

Industry-leading odds on horse racesRecord of delaying very large cashouts
Competitive odds on all sportsRecord of unresolved very large cashout disputes
Ongoing promotionsLacks Skrill as a payment method
Partial and auto cash-out option
Amazing website and mobile app
Huge number of live stream events

bet365 Sign Up Bonus

The welcome bonus for new players from bet365 doesn’t really stand apart from most of its competitors. The offer is straightforward: Bet £10 & Get £30 in Free Bets. In comparison, bookmakers like BetVictor, 888Sport and BetwaySports have similar or identical offers.

On the other hand, by claiming the bet365 bonus you’d be getting on with a platform that knows how to surprise its patrons with amazing promos and odds.

Bet boosters and price promises are available on a daily basis. With £30 in free bets anyone can put their sports betting skill to the test, learn the ropes of live betting and explore other promotions.

Our Favourite Betting Tools and Features at bet365

bet365 Lobby

Over the years, bet365 has onboarded a respectable choice of features that are available to all registered players. Opening an account with the sportsbook will avail you of options that can unbridle your betting acumen.

If you understand the ins and outs of a particular sport, bet365 has the bets and features that enable punters to make the most of it.

Live betting

Live or in-play betting is a thrilling approach if you are watching a good game on telly or via bet365’s streaming service. The website lets you follow key stats in real time and make your predictions in multiple areas of the game as it’s unfolding. bet365’s platform lets you call multiple bets even after you’ve secured a win, like calling the goals under bet after you’ve secured the goals minimum bet.


bet365 has six promotion categories: Special Offers, Soccer, Horse Racing, Grayhounds and Australian Racing. Under the Other Sports tab you’ll find promos for basketball, rugby, golf, tennis and so on. In brief, bet365 bonuses are plentiful and diverse, like the 2 Goals Ahead early payout offer!

bet365 Promos

Bet Boosters

If you are not familiar with the term, it stands for select games, especially important ones like derbies and rivalries, which are given bigger odds. Boosters tend to be valid for multiple markets. These are a regular thing on bet365. You’ll spot them by the green double arrow symbol next to the match up.

Edit Bet

I don’t know about all of our respected readers, but how many times have you had that gut feeling that you should’ve drawn the lots on that one bet a bit differently? Your slip is through and there is no going back. bet365 doesn’t believe in the all-sales-are-final thing. You can easily edit your bet. You can add or remove matches before they start. In some cases, the app or the website will allow you to edit your slip in-play!

Bet Share

Punters who don’t have the luxury of time to exchange mint picks with friends at the pub can rely on bet365’s slip sharing feature. Any slip, past or present, can be shared via social media or the common messenger apps or email. This feature adds a social edge to sports betting. You can show your people your near-hits and clinchers, especially those with a toasty sum riding on them.

bet365 Mobile App

The mobile app offers enhanced betting experience with the full suite of functionalities that you’ll find on the bet365 website. You can edit your bets, watch live streams, follow score changes and game stats and much more. Out of nearly 300k reviews on the App Store, bet365 app gets 4.7 stars out of 5. The overwhelming majority are five star reviews with a few disgruntled bettors here and there. For us, it is the best betting app available on the market.

Our Experience & Score of bet365

Review AreasScore
Welcome Bonus7/10
Betting Markets10/10

bet365 Sports Markets

Naming each sport that’s available on bet365 is beyond the point, because every mainstream sport is represented by a plethora of competitions. Case in point is football where besides all the major leagues from Europe and around the world, bet365 offers second and third divisions and in the case of British football, even lower tiers of competition. Punters can take their pick of games from 80 football leagues in total. Tennis tournaments, handball and hockey leagues, motosport, MMA fights, boxing – it’s all there.

Except, bet365 has more. Sports that have a niche audience can be as equally as entertaining and fun to bet. While some may think snooker and darts are niche, how about futsal, Gaelic sports and curling? To be sure, bet365 doesn’t want you to miss out on the pandemonium of national elections so there is a Politics section there just in case. In summary, this is a platform that leaves no stones unturned and for every bettor there is always a suitable array of betting markets and odds.

bet365 Events

bet365 Banking Methods

Think of a payment method, bet365 has it. Beside the standard bank cards, the platform has the leading e-wallets, Paysafecard and Wire Transfer. The only notable absence is Skrill. As usual, deposits are posted instantly and withdrawals take between one and three days if you are using your bank account. E-wallet withdrawals are complete within 24 hours, but there have been times when it took a bit longer.

bet365 is such a large bookmaker that it can afford not setting a withdrawal maximum. I am sure that if you win a mil quid you’ll have to get the sum in several tranches, but this is an extreme we are talking about. A swell 5k made on the slip of your dreams gets transferred to your account without fuss. Likewise, there is no deposit limit, however, the platform does give you the option to set a limit on your daily deposits. On the other hand, bet365 is has a deposit minimum – expectedly so. Punters need to deposit at least £10 to play. There are several other bookies where you can deposit just £5 to get started. If you are looking for a bookie with a lower deposit amount, read our guide to minimum deposit betting sites.

bet365 Support and Contacts

bet365 provides customer support via live chat and email. The first is the go-to option for most players because wait times are low and the service is available 24 hours a day, seven days a week. The other option is post, which may be required in case of document submission or the like. Pressing matters can be addressed by telephone. The bet365 contact number is 00 800 1236 5365.

New 365 bettors can save lots of time by resorting to the FAQ page as it provides details regarding bonuses, verification, featured bets, deposits and withdrawals and more. There is also a section dedicated to responsible gambling and links to the on-site widgets that let you set up deposit and time limits.

On the official Responsible Gambling page are several tools that are designed to help players get a sense of their involvement: a Budget Calculator, activity tracker, win/loss history, time-out setting and website blocking tools.

Is bet365 Legit?

The company has a long tradition in the British bookmaking field. Although it was founded under that name in 2000, bet365 was predated by a chain of family-owned betting shops which began in 1974. That being said, this is a family business and there is a lot riding on its name and reputation.

Tradition aside, bet365 is operational in a few dozen countries around the world as a licensed sports betting platform. Its European licenses are issued by the United Kingdom Gambling Commission, Government of Gibraltar and the Malta Gaming Authority.

On the matter of trustworthiness, bet365 has 90 million customers from around the world and processes, likewise, millions of bets each day. The company guarantees the best odds on horse races and promotions that do and give more to the bettor. Overall the site is among the best in the world and it’s doing everything to remain at that.

Regular Deals and Rewards at bet365

As I’d mentioned above, bet365 has six categories for promotions. Periodically, one bonus may be replaced with something new but more or less, this is the standard offering of promotions that players can claim on a regular basis:

  • Welcome Bonus – limited to new accounts only: Bet £10 & Get £30 in Free Bets
  • 2 Goals Ahead Early Payout – get paid if your football team is up by two goals during any point in the game. Also available for Baseball and other sports depending on period.
  • Soccer Acca Boost – 70% is added to the winning accumulated ticket of two or more games. Also available as Multi-Sport Acca Boost.
  • Tennis Retirement Guarantee – your bet is automatically a winner if the player you betted against is forced to withdraw from the game due to injury.
  • Full Time Enhanced Prices – certain competitions, like EPL, Europa League and Champions League, come with bigger prizes for end of game results.
  • Best Odds, Racing Value and Each Way Extra on horse racing.
  • Early Payouts on basketball and ice hockey games, if your team is up by a specified number of points or goals during any stage of the game.
  • Email promos for bet boosts, free bets, bonus bets, special picks, and more.

bet365 Review Verdict

You are looking at a long-standing platform with football shirt sponsorships, public engagement, philanthropy and of course, top-shelf odds and betting tools. All in all, bet365 isn’t really fighting to prove anything. It has the model, the experience, the grit and the trust of millions of international players.

Claim the bonus to get hands-on experience with future and live bets, boosters, early payout specials and more.

Brian is the owner of BettingTools, he has decades of experience in horse racing betting and the best ways to utilize betting tools and calculators. Brian’s vision is to provide a comprehensive resource for bettors, offering sophisticated tools combined with expert advice to enhance betting strategies. He has a passion for horse racing and soccer and a commitment to helping others gain knowledge and succeed in sports betting.