Fruity King is a new UK bookmaker, looking to make its mark on the UK betting scene with a range of exciting promotions and sports markets.
The Fruity Kings site is operated by Progress Play, so if you have used JeffBet, BetStorm, or Vegas Mobile, then you will be familiar with what they offer. Launched in 2019, this site is available to UK bettors and covers over 40 sports with numerous betting markets. The odds are competitive compared to other UK bookmakers, regardless of what sport you are betting on.
The sports coverage is what really stands out when we tested this bookie, we would struggle to find markets for floorball, biathlon, and alpine skiing anywhere else. There are also multiple trusted payment options and a solid selection of promos for existing players.
Although Fruity King may not be as established as some of its competitors, it has managed to gain popularity by focusing on providing a wide range of markets and user-friendly features.
| Fruity King Overview | |
|---|---|
| Pros | Cons |
| Huge number of sports and nice options covered | No live streaming available |
| Competitive odds | No bet builder feature available |
| Excellent cashback offers across numerous sports | No phone support |
| Well-optimised mobile app | |
| Wide range of payment methods provided | |
Fruity King Sign Up Offer
The welcome bonus for new players at Fruity King is a bet £10 and get a £30 free bet offer. This is a solid, if unspectacular bonus. While the free bet amount isn’t anything special, it is a typical free bet money offer. It is also easy to claim, especially with the low minimum deposit required. Once you have made an initial deposit of £10 or more, Fruity King will credit your account with £30 free bet, but it will show as pending.
You will need to bet a total of £10 (single or multiple) to trigger the free bet. The terms and conditions are straightforward. You can claim the sign up offer with a £10 deposit and only need to wager it once to withdraw any winnings. Users have seven days to use the bonus before it expires, which is a shorter timeframe than some other UK bookies.
Fruity King Betting Tools
The best bookies will provide a wide selection of betting tools to ensure they keep players happy and also attempt to bring new bettors to the site. Betting is not a fine art; you can do many things to increase your chances of winning, but there is undoubtedly a lot of luck involved. However, there are tools bookies can put in place to help you have success when betting and also make the user experience more enjoyable.
Fruity King has some of these features available, but we would like to see more added. For example, there is no bet builder feature that we could find so you can combine multiple wagers easily, and there is a lack of in-game statistics to help with your in-play betting.
Live Betting
On the homepage, you can click from ‘sport’ to ‘live’ and you will gain access to all of the in-play markets available. As you can see from the image above, there is a menu with all of the sports with active markets, and you can also see the number of markets you can bet on at the time. We were impressed by the coverage here, with all of the major sports included – football, basketball, horse racing, tennis, etc. – as well as more niche options like table tennis and volleyball. There are not a huge number of in-play markets per event, but still enough to keep you busy.
Unfortunately, there is no live streaming service available on the Fruity King sports site at the time of this review, but there are some infographics available for each in-play game.
Cash Out
Fruity King does a good job of allowing its users to cash out of bets early on any device they like. Cash out is offered by all of the best UK bookies as a sort of control measure where punters can choose to escape from a bet with at least some money and limit losses. All of this can be done while the bet is still ongoing.
There are typically terms and conditions that come with each cash out tool offered by different bookies. Fruity King’s terms are pretty standard, and it is easy to claim cash out when you want.
esports
Although Fruity King does not offer extensive coverage of esports, it does include the best options on the market. There is no dedicated esports tab on the site, you must scroll down to the bottom of the sports list where you will find Dota 2, Counter-Strike 2, League of Legends, and a few other titles.
We also found that the odds offered by Fruity King on esports were better than those offered by other bookmakers. Where the esports coverage on Fruity King really shines, however, is via live betting. Bettors have the option to bet on live games such as League of Legends and Counter-Strike 2.
There is a solid range of esports betting markets; with options such as HLTV MVP, outright winner, total wins, and total games.
Betting Odds
It is vital when judging any betting site to determine the quality of the odds they provide. The odds at Fruity King are solid and competitive for most sports and events. We compared the odds on this site with the odds on some of the other most well-known bookmakers, and they are very similar. For example, we looked at the odds for two of the most popular sports available on Fruity King, football and basketball, and found the odds are slightly higher, which equates to more potential winnings.
For most of the other sports, such as volleyball and table tennis, the odds can be a bit lower. There is nothing that jumps out at us as being incredible value, but most of the odds are good enough. Even the best odds bookmakers won’t have superior value across every sport they cover. So the odds on Fruity King compare well to other sites.
Safer Gambling Tools
As with all betting operators, responsible gambling should be a huge part of the service provided. Fruity King has all of the typical responsible gambling tools you would expect to find on a licensed and legal platform. Users are encouraged to set daily, weekly, or monthly deposit limits once they have signed up, as this helps them manage their bankroll effectively.
Fruity King will contact you via your preferred communication method if they notice any suspicious activity on your account. This protects you from anyone accessing your private information and allows you to stay in control of your betting activity. Fruity King also holds the right to ask you for further identification if stake levels suddenly rise and certain deposit levels are exceeded.
Fruity King Promotions & Rewards
Fruity King has a few free bet offers that are available for existing customers. As a registered Fruity King user, you have access to the Free Bet Mondays offer. It is available, ironically, every Monday and can be claimed with a minimum deposit of £50. This recurring free bet offer gives you a free £20, and like the sign up bonus, you must wager at least 1x to release it. Some other promotions we like include:
Weekend Sports Cashback: This allows you to get a 10% cashback up to £500. So, if your predictions fall flat, you will still receive 10% of your stake back. All you need to do is deposit £10 or more, place your bet, and get 10% of the stake back if the bet loses.
F1 Weekend Cashback: F1 fans can bet on their favourite races and also enjoy 1o% cashback up to £500 if their bets lose. The same terms apply as to the weekend sports cashback promo.
There is also a rewards programme where customers can earn unique perks. Once you have registered and made your first deposit, you are automatically enrolled in this scheme. There are various levels and badges, and the more you bet, the more chance you have of claiming the better rewards. There is little information regarding the rewards for each level, which is irritating, but we do know that you can earn comp points and climb the rankings by completing numerous tasks and missions. You then trade the points you have earned for prizes.
Fruity King Mobile Betting
Fruity King does not have a native iOS or Android betting app at this time. However, there is a mobile version of the site you can access via the web browser on your phone. The benefit of this is that there is no need to download any additional software, and it works just like an app would. Mobile apps tend to be more responsive for things like in-play markets, but they are also prone to glitches and timeouts, or various technical issues.
So, although there is a mobile version of the site, we still feel a dedicated app would be superior for Fruity King users.
Payment Options
Fruity King is a licensed UK bookie, so only uses payment methods that are approved by the UK Gambling Commission. This means you will only find trusted and efficient electronic payment gateways, with some of the UK’s most popular e-wallets available.
- Visa
- Mastercard
- PayPal
- Apple Pay
- Bank transfer
- Paysafecard
- Payz
- Neteller
- Skrill
- Neosurf
The minimum deposit is set at £10, although if you are using Skrill or Neteller, the minimum deposit is set at £20. The deposit processing times for these payment options are instant, and there are no added fees, either. Withdrawal times vary between 1 business day to between 3-7 business days, depending on which method you are using.
Summary
We found Fruity King to be a solid UK bookmaker and a decent choice for UK punters. It has a good range of sports, including some niche options, an excellent in-play section, and supports multiple payment methods. You will need to weigh up whether the lack of a mobile app, no live streaming, and no bet builder is a deal breaker for you, but the welcome offer is a good one, and we were impressed with the amount of promotions there are for existing players. Ultimately, you will have a good time betting on this platform, but there remains room for improvement.
