American bettors looking to gain an edge and take their betting strategies to the next level can do so with SmartBettor, an AI sports betting tool designed to optimize picks, capitalize on +EV and build elite betting strategies.
This software was launched in 2024, and is already causing ripples in the value betting and AI powered sports predictive software industry, and rivalling many of the top apps like OddsJam and Outlier.bet.
SmartBettor is highly versatile, with a set of tools that can take your betting to whole new heights, and SmartBettor does not cost the same as apps like OddsJam, despite offering many similar features. In this review, we will analyse these one by one, showing you what you are getting at SmartBettor, how it fares against the competition, and how you can get the most out of the software.
| SmartBettor.ai Betting Software Overview | |
|---|---|
| Pros | Cons |
| +EV Value and parlay building | No iOS or Android apps |
| Bet engine personal assistant | No middles, low hold or matched betting |
| Odds tracking from 50+ US books | Pro package needed for detailed +EV |
| AI automated betting strategies | |
| Arbitrage betting | |
Introduction to SmartBettor
SmartBettor is an AI sports betting software that finds +EV wagers, helps you optimize your parlays, looks for betting trends, and compares odds at 50+ US sportsbooks. The basic plan includes all the tools you need to get started, though if you want automated betting systems and arbing strategies, you can pay for the Pro package and get unlimited access to the AI sports betting assistant engine.
With a simplified interface and easily digestible comparison charts, SmartBettor is not exclusively for expert bettors, even beginners can get in on the action and feel the results of using a refined, automated betting strategy.

Join SmartBettor
To get started, you will need to make an account at SmartBettor, which you can do so at smartbettor.ai. Head to the site and choose whether you want the Basic or the Pro subscription. Enter your email address, create a unique password, and your account will be created within seconds. Then, you have to fill in forms asking which features you are most interested in, which sportsbooks you use (holding accounts at multiple sportsbooks is highly beneficial here), and then a general contact info sheet.
Following this, pick which subscription you want, and you can pay via bank card to start your subscription. SmartBettor accepts payments via:
- Visa/MasterCard
- Discover Card
- American Express
If you use our SmartBettor promo code: BETTINGTOOLS you can get a 25% discount off a lifetime subscription. The two subscriptions you can pick from are the:
SmartBettor Basic
$59/monthly
SmartBettor Pro
$139/monthly
What SmartBettor Does
SmartBettor is a data aggregator, but it doesn’t just analyse sports statistics and performance data. It also has odds trackers, sourcing the odds from the best US sportsbooks such as DraftKings, FanDuel, Caesars, ESPN Bet, and Fanatics. SmartBettor doesn’t stop at conventional sports betting either, it also covers various social sportsbooks, DFS apps and even peer to peer betting apps. For instance, you can compare social sportsbook odds at Fliff, look for quality Pick’Em projected lines at PrizePicks and Underdog Fantasy, or work out the best prices for your P2P bets at ProphetX, and Novig. The coverage, and value betting opportunities, are just vast
The odds and betting lines provided by the sportsbooks are key to the +EV analysis, as the sportsbook will simulate the probabilities and strike rates of the various bets on offer, from moneylines and spreads to key player bets. And then aggregating the data, it can locate prime betting opportunities, with a reported accuracy of over 50% and an average ROI of 9.3%.
+EV and Parlay Builder
The +EV dashboard identifies the best odds and prices for bettors to gain the maximum returns on their wagers. At a basic level, users can look for value and pick out prime +EV opportunities, and build optimised parlays. The parlay builder analyzes historical trends and uses automated betting suggestions. You can find the weak links in your parlay bets, swap them for higher +EV picks, and make the most of the bets supplied at your sportsbook. SmartBettor analyses all betting markets, including player props and alternate spreads or totals betting lines.

Odds Comparison and Trend Discovery
The odds tracking and line shopping feature at SmartBettor is detailed and gives players a fair assessment of any betting trends and Closing Line Value approximations. SmartBettor shows bettors where their money can get the best returns, and they can jump into any of the betting markets to track the current prices being offered at the top US sportsbooks.
The Discovery tab ranks the bets, and cuts the time you spend researching down to mere seconds. You can compare different wagers, look for alternate lines or similar betting markets, and find the picks that work best in your betting strategy.
Smart Bet Engine and Personal Assistant
The basic package comes with a limited version of the Bet Engine, a smart assistant with a highly user friendly interface. You can ask it questions such as what are the best odds on Patrick Mahomes throwing 2+ passing TDs, to where Patrick Mahomes went to college. The smart bet engine will answer any of your sports betting-related queries, and can help optimise your betting picks.
Upgrading to Pro, and you get unlimited access to this bet engine, and it can solve more complex queries. Having a personal AI sports betting bot is a really nifty tool, and the industry is growing quite quickly. Gambly is another example of a cutting-edge betting bot assistant, and has a similar array of features. But at SmartBettor, this bet engine comes as part of the package, so you can always test it if you need a little inspiration or some key betting insights.

+EV Bet Analysis and Smart Bet Sizing
Pro Package
The Pro version expands on the +EV wagers, giving you a more thorough understanding of where the odds are moving, and also features a smart bet sizing feature. This helps you size your stake in proportion to your overall bankroll, and to the expected value of the supplied odds. You can customise the smart bet sizing strategy, tailoring it to your bankroll, or change how aggressively you should bet – thus helping you to capitalize on winning runs or mitigate losses after inconsistency.
This elite function, combined with the automated betting strategies, helps you get the most out of their resources and enhance your results to nourish your bankroll confidently and organically.
Arbitrage Betting
Pro Package
SmartBettor has AI powered arbitrage betting strategies for Pro package users. The betting software sources odds from over 50 US books and analyses many props and alternate markets, which can lead to highly lucrative arbitrage betting opportunities. You must have accounts at multiple sportsbooks and spread out your bankroll to pull it off, but if you want to gain high ROI arbitrage bets, SmartBettor is the way to go.
The Pro package is fairly priced for its arbing tools, and these are not average or second-rate arbitrage betting strategies. SmartBettor can guide you towards larger discrepancies, opening up high return hedged betting possibilities. These can involve moneylines, spreads, totals, player bets, props, and any other markets in which the market discrepancy is big enough to create high ROI arbing wagers.

AI Strategy Builder
Pro Package
The AI strategy builder is a neat function that can help players test new betting strategies and tweak any existing betting tactics they have. They can filter sports, types of bets, odds, and track their historical bets to look for the opportunities that have yielded the best results. By analysing historical wagers, the smart strategy builder can make suggestions and help players look for specific wagers that fit into their current betting strategy.
The strategy builder can also create a plan for your future betting, using your previous historical data and evaluating the success rate and size of your returns, giving you insights into how your bankroll can potentially grow and be further optimised.
Key Takeaways on SmartBettor
SmartBettor is a highly powerful tool in the right hands, and ticks nearly all the boxes. At a Basic level, you can refine your parlay bets, get trading insights, shop for the best prices and lines, and even get a basic version of the bet engine. The pro package is significantly more expensive, but it is quite fairly priced, with AI automated betting strategies, high value +EV, and extensive arbitrage betting opportunities.
There are a few areas in which the service could be improved. For example, SmartBettor doesn’t have alternate hedge betting strategies, such as Low Hold, Middles Betting, or Matched betting strategies. Plus, it would be nice to have mobile apps for iOS and Android users.
But these would arguably drive the price right up. In this price range, you can compare SmartBettor to Outlier.Bet, Sharp.app and OddsNotifier, but we think with the innovative bet engine and detailed insights, SmartBettor has a good edge. There are many applications for this smart software, including DFS contests and peer to peer no vig betting strategies. Strategies that you can develop and tweak to your liking, ultimately squeezing out that extra cream on all your winning bets and taking you into the green.
