Get Listed at BettingTools

Written by: Alex Windsor
Fact checked by Brian Webb  
Updated: June 11, 2024

We like to keep our finger on the pulse at BettingTools and want to give our readers access to the latest and greatest bookies. We conduct regular independent and unbiased bookmaker evaluations and are always on the lookout for new sites that our readers might enjoy.

If we haven’t reviewed your brand yet, please feel free to contact us, and one of our experts will start the review process immediately. If your brand receives our seal of approval, you’ll join other industry-leading bookmakers and get your site in front of tens of thousands of loyal readers who trust our objective opinion.

Read below to see how our bookmaker review process works and how you can submit your brand.

BettingTools’ Review System

We are serious about maintaining our reputation as an objective reviewer, and that’s why we use our industry expertise to assess sites anonymously and objectively. When evaluating a bookmaker, we look at the following factors:

  • Licensing – We only recommend UKGC-licensed bookies.
  • Odds & Markets – Our experts compare odds and the number of sports and markets to other sites.
  • Bonuses – We’ll claim your welcome offer and look at different reload bonuses, ongoing promotions and your VIP program.
  • Mobile Betting – We specifically look at ease of betting via your brand’s mobile site and app and whether there are any special features for mobile bettors.
  • Customer Support – Our experts will contact your customer support team via multiple channels and assess the level of service they receive.
  • User Experience and Features – Our team assesses how easy it is to sign up, deposit, bet and cash out. We also look for extra features that enhance the betting experience, such as live streams, odds boosts and early cashout.
  • Payments – We look at the number of payment methods, minimum and maximum limits and processing speed.

If you believe your brand is a market leader in the above categories, our experts will put your claims to the test!

Blacklisted Bookmakers

If you’ve had a negative experience with a bookmaker, please contact us. We’ll investigate the site, and if we determine the brand is acting in bad faith, we’ll add it to our list of blacklisted sites.

We strongly recommend our readers against registering at any bookmaker that features on our blacklist. These bookmakers often refuse to pay out winnings bets, offer fake bonuses, delay payments and look for every opportunity to stiff players.

Submit Your Site for Review

Get the word out about your site to a diverse readership who are looking for bookies to try. Our seal of approval is an excellent way to enhance your brand’s standing in the industry while attracting new players.

If you think your site can handle our experts digging through every nook and cranny and sharing their unfiltered opinions, please submit your site, and we’ll start reviewing it right away.

Shoot us an email with your brand’s information, and we’ll commence our anonymous testing process. Who knows, maybe your site will be BettingTools’ new go-to bookie!

Alex, a ten-year iGaming industry veteran and Managing Editor at BettingTools specializes in sports betting and betting tools. He also provides insightful reviews, ensures the accuracy of all offers, and maintains content quality helping you make informed choices. Combining professional expertise with a passion for football and soccer, Alex ensures we offer you a reliable resource, focusing on betting tools to assist with odds, accas, and other betting strategies.