Best Betting Sites in the UK: Guide & Top Picks

Written by: Brian Webb
Fact checked by Alex Windsor  
Updated: June 18, 2024

Finding a solid bookie is half the battle! After being in the game for over 10 years, I’ve put every UK licensed betting site through its paces. Below, you’ll find the bookmakers I personally use.

Our Favourite UK Bookmakers Ranked

We have been betting online for a long time so have a pretty good understanding of what to look for in a bookie. Below, you can see our pick of the top-rated betting sites for punters in the UK.

Bet £10, Get £50 In Free Bets
New customers only. Register with SUMMER50 between 31/05/24 – 14/07/24. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
Bet £10, Get £30 In Bonuses
18+ New customers only. Opt in & bet min £10 on any sports market at min odds of 1/1 (2.00)+ No cash out. Get £20 in Free Bets, £10 Live Casino Bonus + 30 Free Spins for selected slots. 40x wagering for the bonus, max withdrawal £250, valid 30 days. Free Bets expire in 7 days. Debit Card/Apple Pay Payments only. T&Cs Apply, see below. begambleaware.org | Please gamble responsibly
Bet £10 Get £35 In Free Bets
*New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply
Free Bet Up To £30 & 100 Free Spins
*New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ GambleAware.org. Bet the Responsible Way. Full terms apply.
Bet £10, Get £25 In Free Bets + 50 Free Spins
*18+ New UK Customers. Must bet £10 in total on 4+ legs, min odds 3/1 (4.0). £20 credited as 2x £10 Free Bets, valid for 7 days, stakes not returned. T&Cs apply. BeGambleAware.org
Bet £10, Get £30 In Free Bets
New online 888sport customers in the UK and Ireland, excluding re-registered customers. Valid from 15/01/2024. Min Deposit £/€10 with code 30FXS. Qualifying bet: 'real money' stake of £/€10+, odds 1/2 (1.5)+. Free bet, consists of 3x £/€10 tokens: 1x £/€10 horseracing, 1x £/€10 football, 1x £/€10 in-play, which will be credited upon qualifying bet settlement and must be used entirely before expiration in 7 days. No cashing out, each way bets, permutations, or combining with 'real money' stakes. Payment restrictions apply. Full T&Cs apply.

#1 Betfred: Best for football

Betfred Homepage

When I feel like punting on the horses, I fire up Betfred. They offer a world-class selection of UK & Ireland action as well as international events. You can also stream the races live in HD.

If you’re a cricket fan, then Betfred also delivers. You can bet on every single match from the Big Bash, IPL and all test matches. Betfred has some unique markets, such as all 4 opening batters to score 10+ runs and 10+ wickets to be caught in the match. They’ll also keep your account healthy with odds boosts for accas and lots of free bets. We have a full guide to the bookie here with our Betfred review.

Strengths:

  • Markets for 20+ sports
  • Generous cricket betting odds
  • 24/7 live chat
  • Nice acca boosts

Weaknesses:

  • Slow withdrawals
  • In-play betting needs improving
Bet £10, Get £50 In Free Bets
New customers only. Register with SUMMER50 between 31/05/24 – 14/07/24. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.

#2 BetVictor: Best for racing

BetVictor Homepage

BetVictor has an above-average welcome bonus and hands out free bets like candy with weekly offers. They have 24/7 virtual sports, including horse racing, football and basketball. You’ll constantly find enhanced prices for cricket matches.

If you’re on the hunt for generous football odds, I strongly recommend you try BetVictor, especially if you like betting on the Championship, Serie A and La Liga. They pay out winnings quickly, and the site is easy to operate. You can read our full review of BetVictor on our dedicated guide.

Strengths:

  • Generous football odds
  • Well-designed mobile app
  • Quick withdrawals
  • Weekly free bets

Weaknesses:

  • Lack of payment options
  • Bet builder is too restrictive
Bet £10, Get £30 In Bonuses
18+ New customers only. Opt in & bet min £10 on any sports market at min odds of 1/1 (2.00)+ No cash out. Get £20 in Free Bets, £10 Live Casino Bonus + 30 Free Spins for selected slots. 40x wagering for the bonus, max withdrawal £250, valid 30 days. Free Bets expire in 7 days. Debit Card/Apple Pay Payments only. T&Cs Apply, see below. begambleaware.org | Please gamble responsibly

#3 BoyleSports: Great price boosts

BoyleSports Homepage

BoyleSports has been live and kicking since the 80s. This is my go-to bookie for virtual sports, with events starting every two minutes. Also, if you’re looking for great odds on hurling and Gaelic football, you can’t go wrong with BoyleSports.

This betting site has a decent range of creative promos. Apart from odds boosts, you’ll get early payouts for certain events and insurance on accumulators. Also, with the BetBuilder feature, you can create a personalised football bet. Learn more about BoyleSports with our in depth review.

Strengths:

  • Best odds guaranteed on greyhounds
  • Awesome money-back and early payout promotions
  • Extensive markets for Gaelic sports
  • Create custom wagers

Weaknesses:

  • No online VIP program
  • Limited esports betting markets
Bet £10 Get £35 In Free Bets
*New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply

#4 bet365: Best all rounder

Bet365 Homepage

bet365 was one of the very first online UK bookies, and they’re still dominating the market. They always give you a generous free bet after you make your first wager and have some of the best value promotions for existing players. I’m always getting 70% boosts on my accas, 20% boosts on football bets and early payouts.

bet365 also has the best mobile app of any UK bookmaker. From the app, you can live stream NBA and NFL games while making in-play bets. There are also other great features like early cashout and edit bet, which allows you to change wagers you’ve already placed. Keen to learn more? Our team have a dedicated bet365 review going into even more details.

Strengths:

  • Lots of free bets
  • Daily odds boosts
  • Outstanding reputation
  • Top-rated app

Weaknesses:

  • No VIP program
  • Not the best odds for certain markets
Bet £10 & Get £30 in Free Bets
For new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. 18+ Begambleaware.org

#5 betway: Best for international sports

Betway Homepage

betway allows you to make custom in-play wagers via their Bet Builder feature. On any given day, you’ll find 30+ markets with odds boosts. betway loves jacking up the odds on horse races and footy matches.

betway has a nicely designed mobile site that is very responsive. The sign-up and deposit process is very smooth. betway has incredible football markets with leagues from 50+ countries. Also, don’t forget to opt-in to the free bet club, where you will get consistent weekly wagers on the house. Find out more about the bookie in our full betway review.

Strengths:

  • 30+ daily odds boosts
  • Create custom in-play bets
  • Generous payouts when using early cashout
  • Fast withdrawals

Weaknesses:

  • Limited number of niche sports
  • Limited Asian handicap betting options
Free Bet Up To £30 & 100 Free Spins
*New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ GambleAware.org. Bet the Responsible Way. Full terms apply.

#6 Midnite: Best for obscure game odds

Midnite Homepage

Midnite is my favourite UK bookie as it’s football betting heaven with markets for 100+ competitions. I love betting on more exotic leagues like the M-150 Championship out of Thailand or the Tanzania Premier League. Midnite also has an epic selection of esports to bet on, including Counter-Strike, FIFA, League of Legends, Valorant, and Dota 2.

This UK betting site has extensive live betting markets, and you can stream all types of sports, from football to boxing to table tennis. In my experience, Midnite has superior odds to other bookies, especially for handicap markets. Read our in depth Midnite review here.

Strengths:

  • Weekly free bets
  • Great esports betting markets
  • Live streams
  • 100+ football competitions

Weaknesses:

  • Limited payment options
  • Slow customer support
Bet £10, Get £25 In Free Bets + 50 Free Spins
*18+ New UK Customers. Must bet £10 in total on 4+ legs, min odds 3/1 (4.0). £20 credited as 2x £10 Free Bets, valid for 7 days, stakes not returned. T&Cs apply. BeGambleAware.org

#7 BetMGM: Great new UK bookie

BetMGM Homepage

The Americans have arrived! BetMGM has linked up with LeoVegas and operates throughout the UK. They offer some great free bets when you sign up and consistently have fair odds for the NBA, MLB and NFL.

BetMGM has live streams and markets for niche sports like surfing, Australian Rules, bowling, Gaelic sports, and lacrosse. They offer 24/7 customer support via live chat and a steady stream of promotions like weekly double your odds and 5x profit boosts on accumulators. Read our full BetMGM UK review and see why we rate the new bookie so highly.

Strengths:

  • Weekly profit boosts
  • Generous promos for existing players
  • Awesome odds for American sports
  • Bet on politics

Weaknesses:

  • Slow withdrawals
  • App is a little clunky
Bet £10 & Get £40 In Free Bets
18+ New customers only. Debit Card/Apple Pay Payments only. T&Cs Apply, see below. begambleaware.org | Please gamble responsibly

How We Rate UK Betting Sites

I’ve created a rating methodology which allows me to compare UK betting sites apples to apples. These are the key aspects I focus on:

Licensing & Security

All bookies that get my seal of approval are licensed under the UK Gambling Commission (UKGC) and use SSL encryption.

Bonuses & Welcome Offer

If there are tumbleweeds rolling around a bookie’s promotions page, then it’s a hard no from me. I try to track down the latest and greatest free bet deals and VIP programs.

Registration Process

I look for bookies with a simple two-step registration process where you only have to share basic information. I also double-check that accounts are verified promptly.

Betting Markets & Odds

I don’t know about you, but I want to be able to bet on everything, from popular markets like the EPL and NBA to Czech table tennis and a Bangladeshi cricket league. I also compare odds across different bet types to ensure I only recommend sites which consistently offer the best value.

Live Betting

The best UK bookies must have thousands of live betting markets, it’s not 2005 anymore! There’s no excuse not to accept bets after kick off.

Top Bookies in the UK

Payment Options & Processing Speed

I look for UK betting sites that accept everything from credit cards to e-wallets to bank transfers. Bookies that don’t charge fees and process withdrawals right away get extra points.

Mobile Experience

If you’re like me, you probably like betting from your mobile. At the minimum, a bookie should have a quick and easy-to-navigate mobile-optimized site. Ideally, there is also an iOS and Android app.

Customer Support

I bust out the stopwatch and time exactly how long it takes to resolve issues. If the bookie doesn’t offer 24/7 live chat and a well-staffed customer support team, I’m not interested.

Special Features

Special features are the cherry on top. Some extras I look out for are live streams, early cashouts, statistics, market commentary and knowledgeable tipsters.

Reputation & Reviews

I stick mostly to the big-name betting sites that have been around for 10+ years and have built solid reputations. I also pay attention to what other players think of the bookie.

Betting Markets at Online Bookmakers

Betting Markets

At the top bookies, you can bet on 30+ sports, including everything from football and boxing to rugby, cricket and all major American sports. You’ll also find niche sports like table tennis, hurling and kabaddi (bonus points if you know what that is).

Even if you missed the kick off, you can still squeeze your bet in, thanks to live betting markets. With this style of wagering, you can play all kinds of bets as the game is being played, such as 1X2, handicap and lots of fun props.

If you like a punt on the horse, then UK bookies have also got you covered. There are thousands of daily races broadcast live from the UK, Japan, Dubai, Hong Kong, the USA and Australia. Bet on a horse to show or get exotic with trifectas, exactas and quinellas!

Many UK bookmakers have their online casinos which you can access directly from your bookie account. While betting on your favourite footy team, you can also chase a £1,000,000+ jackpot or take the dealers on in a hand of blackjack.

How To Start Betting Online?

Betslip

To get started and place your first bet at a UK bookie, you need to sign up, duh! The process is essentially the same at all betting sites – you fill out a form and enter your name, address, mobile number, date of birth and email. Creating an account is really straightforward, but, if you are new to the world of online betting, our handy guide to opening an account is a good place to start.

Then, you’ll have to upload your ID and a document like a bank statement showing proof of address. Once your account is verified, sign in to your account and hit the deposit button. Claim your welcome bonus, select your payment method, type in details and confirm the transaction. The funds should hit your account instantly.

Now that your account balance is ready to rock and roll, look around the different betting markets. Pick a sport, a game, a betting market and then make a prediction. For example, you tap on football, EPL, 1X2, and Arsenal to beat Chelsea. Then, enter the amount you wish to bet and tap the place bet button!

Sports Betting Offers

UK bookies have a range of sports betting offers to entice you to place a wager or two. Here are some of the most common bonuses you can pick up:

  • Free Bets – One of the common sports betting offers are free bets. Typically, when you place a wager at a UK bookie, they’ll give you a complimentary bet, and you get to keep any of the profit. For example, bet £10 on any sport and get £30 free bet. If you then placed a £30 free bet at 3/1 and won, you’d pocket £90, which you could instantly withdraw.
  • Bonus Cash – Bonus cash is similar to a free bet, except you have more flexibility when it comes to placing your wager. You can divide the bonus cash into multiple bets. Typically, you receive your stake back when betting, but winnings are subject to wagering requirements.
  • Cashback – Thanks to a cashback offer, you’ll get a portion of your losses refunded. Let’s say you lose £1,000 and claim 3% cashback; then £30 will be credited to your account. Cashback can be paid out daily, weekly or monthly.
  • Profit Boosts – With a profit boost, a bookmaker will offer special odds for particular markets. For example, if Arsenal is paying 4/1 to win the EPL, you might get special odds of 5/1. Boosts from 10% to 70% are common and tend to be highest for accumulator bets.
  • Money-Back (also known as an insurance bonus) – How it works is that the bookie agrees to refund part or all of your stake if your bet loses. If you pick a winner, the bet is paid out as normal. In most cases, the refund takes the form of bonus cash and can’t be immediately withdrawn.

Mobile Bookmakers

Bet365 App Banner

Nowadays, virtually every UK bookie has gone mobile. However, the betting experience can vary significantly from site to site. You can either bet via the mobile site using your phone’s browser or download a dedicated app.

In my opinion, bet365 has the best mobile app, which you can pick up from the App Store or Google Play. From the app, you can watch thousands of live sporting events, including football, tennis, basketball, American football, cricket and horse racing. You’ll also find daily odds boosts within the app, a bet builder feature, which allows you to construct accumulators within seconds, and early cashout.

When it comes to mobile sites, it’s hard to beat BetMGM’s. They’ve got a sleek black and gold theme and none other than Chris Rock spruiking for them. The site loads instantly, and even though BetMGM has thousands of daily live betting markets, you never feel lost because of the neat menus and search function. They also have a well-designed betting slip, and you can add or change your selections with ease.

Tips for Safe Betting

Here are a few tips to help you practice responsible gaming and fully enjoy your UK bookie experience:

  • Keep deposits reasonable – You should only deposit money that you’re ok losing. If parting with all of your entire deposit would ruin your mood or cause any stress in your life whatsoever, then it’s likely too big.
  • Taper your expectations – Betting should be viewed as a form of entertainment. Under no circumstances should you expect to win or rely on gambling as a way to make money. While there are professional punters out there, the vast majority of sports bettors lose money over the long term.
  • Take a break – After you’ve taken a bad beat, you may feel the urge to make an impulse bet in a bid to recoup your losses. This is a big mistake. Usually, the best thing you can do is take a breather and come back another day when, hopefully, your luck has changed!
  • Set a loss limit – Without a loss limit, you can quickly find yourself on a serious losing streak. Before you know it, your bankroll is done and dusted. Before you start a session, pick a specific maximum amount of dough you’re willing to lose daily, weekly or monthly. Once you hit the limit, log out!
  • Don’t bet all your money on one horse – It doesn’t matter if you’re convinced that Man City is going to win the league, you still shouldn’t bet your entire bankroll on them. To be on the safe side, risk up to 2% of your bankroll on a single wager.
  • Use responsible gaming tools – Keeping your emotions in check, not chasing losses, taking breaks and sticking to limits can be tricky. Luckily, you can take advantage of responsible gaming tools that will physically prevent you from continuing to bet when enabled. Common tools include deposit and loss limits, as well as a cool-off period.

Elevate your Betting Experience with our Resources

With the basics out of the way, you can pick a bookie from this page and utilise other resources we provide to ensure a safe betting journey.

Our simple-to-use betting tools don’t require any previous knowledge, they will help you find great odds, calculate your chance of winning and even tell you how much to bet. Try them out now and watch your win percentage skyrocket!

Brian is the owner of BettingTools, he has decades of experience in horse racing betting and the best ways to utilize betting tools and calculators. Brian’s vision is to provide a comprehensive resource for bettors, offering sophisticated tools combined with expert advice to enhance betting strategies. He has a passion for horse racing and soccer and a commitment to helping others gain knowledge and succeed in sports betting.