Best Odds Guaranteed Bookies

Written by: Alex Windsor
Fact checked by Brian Webb  
Updated: July 10, 2024

Most punters know the fickle nature of sports odds and how they tend to change, often swaying away from your favour as time passes, but what if there was a way to circumvent this issue?

I’m talking about Best Odds Guaranteed promotions, or “BOGs”. These are typically available only on horse and greyhound races and allow you to get the most value from your wagers by guaranteeing you’ll win at the odds you’ve chosen or the listed starting price.

The reason why BOGs are huge in the UK horse racing industry is that non-adjusted odds tend to fluctuate wildly. They can skyrocket or plummet between the time they were listed and the moment the race starts, but they hardly float around the same margins.

You can find Best Odds Guaranteed deals at numerous UK-licensed bookies, but it wouldn’t hurt to know what sets these promos apart.

Our Top Recommendations for BOG Bookies

Bet £10, Get £50 In Free Bets
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Bet £10 & Get £30 in Free Bets
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
Free Bet Up To £30 & 100 Free Spins
*New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ GambleAware.org. Bet the Responsible Way. Full terms apply.

Many UK bookies offer Best Odds Guaranteed promotions, but some are swamped with complex limitations while others start too late to be considered valuable. I’ve pinpointed 5 bookies with the most lucrative BOG deals, so if you’re interested in learning more, let’s dive into the reviews.

#1. Betway

Betway Homepage

Betway has a solid racebook, but I’m particularly fond of its British and Irish tracks as they are backed by the Best Odds Guaranteed promotion every day from 09:00 a.m. onwards, which is close to the industry’s standard.

Tracks covered by this promotion include Newmarket, Newcastle, Bangor-on-Dee, Cartmel, Curragh, Doncaster, Yarmouth, Leicester, Hamilton, Nottingham, and several others.

One of the best features of Betway’s BOG offer is that you don’t have to opt-in to activate it. Essentially, you only need to place any horse-racing stake (excluding the “Luckies” 15, 31, or 63) in the morning before the race starts, and if you qualify for the Best Odds Guaranteed, you’ll see a small indicator on your slip.

Another reason why I love Betway’s horse racing in general is that most events are live-streamed in high quality. Moreover, this bookie imposes a generous daily benefit limit to its Best Odds Guaranteed promotion of £25,000.

Similarly to most UK bookmakers, Betway doesn’t allow you to mix the BOG deal with other odds-related promos, such as boosts or free bets.

Pros:

  • Most horse-race betting types are supported by the BOG deal
  • Hefty £25,000 daily benefit limit
  • Backs all available Irish and UK horse racing tracks
  • Doesn’t require you to opt-in to use

Cons:

  • BOG doesn’t apply to greyhound racing
Free Bet Up To £30 & 100 Free Spins
*New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ GambleAware.org. Bet the Responsible Way. Full terms apply.

#2. Betfred

Betfred Homepage

Betfred is another stellar choice for horse race punters looking for a sweet BOG deal. The site’s Best Odds Guaranteed promotion starts a bit earlier than Betway’s, at 08:00 a.m. sharp, and my favourite part is that it covers both UK & Irish racetracks and greyhounds.

There are a few unfortunate limitations that I’m not too fond of. For instance, highlighted (featured) races, tote, pari-mutuel, and lucky 15, 31, and 63 aren’t eligible bets for the Best Odds Guaranteed.

On the upside, the terms and conditions of this promotion impose no limits on how much cash can be won with BOG-adjusted prices. Betfred is among the few UK bookies with, or better said, “lacking” such rules, making them an ideal choice for prolific bettors. On the other hand, Betfred is also a solid bookmaker for low rollers, as it accepts deposits of just £5.

Pros:

  • No limit on earnings made through Best Odds Guaranteed
  • The promotion starts as early as 08:00 a.m.
  • Good for cash-strapped racing fans as it accepts £5 payments
  • BOG covers both horses and greyhounds

Cons:

  • Multiple bet types are excluded from Best Odds Guaranteed
  • Slightly narrower coverage of UK & Irish race tracks
Bet £10, Get £50 In Free Bets
New customers only. Register with SUMMER50. Deposit £10+ and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.

#3. BetVictor

BetVictor Homepage

BetVictor is my third choice because this bookie offers a slightly stricter cap on daily BOG-adjusted winnings. Still, the site is comparable to Betfred and Betway in virtually all other fields.

Best Odds Guaranteed promotion at BetVictor can bring you a maximum amount of extra cash at £10,000 each day, which is 2.5x less than Betway’s offer. On the upside, most types of horse racing wagers are eligible for this promotion, excluding only live bets, ante-post stakes, and wagers placed with bonus bets.

Another similarity between BetVictor and Betway is that they both launch their respective BOG promos at 09:00 a.m.

Beyond Best Odds Guaranteed, BetVictor also offers another interesting “guarantee”. The “Run For Your Money” promotion is full cashback insurance for matches where your horse (or horses) refuses to run at the start.

Pros:

  • No opt-in is required to qualify for Best Odds Guaranteed
  • All standard wagers from £1 and higher are eligible
  • Decent £10,000 benefit limit
  • A solid “Run For Your Money” alternative to BOG

Cons:

  • Best Odds Guaranteed don’t cover greyhounds
Bet £10, Get £30 In Bonuses
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#4. Ladbrokes

Ladbrokes Homepage

Ladbrokes is one of the few UK bookies that cover both singles and multiples with a decent BOG promotion. Every day from 08.00 a.m. until the race starts, you can place a real-cash wager on any UK and Irish horse race to qualify for the site’s Best Odds Guarantee of up to £2,500.

The early start and support for extensive market types are the main draws of this particular promotion. Beyond the BOG, I also love that Ladbrokes offers a 100% match on horse-racing bets of up to £5 once a day every week.

Pros:

  • No major limits besides the winning cap
  • No opt-in required
  • BOG promo starts early, at 08:00 a.m.

Cons:

  • BOG-adjusted winnings limited to £2,500
  • Best Odds Guaranteed does not apply to greyhounds
Bet £10 & Get £30 in Free Bets
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.

#5. BetUK

BetUK Horse Racing

My final recommendation for UK Best Odds Guaranteed bookmakers is BetUK. This is a long-running sports betting site founded in 2012 that generally offers competitive odds for horse racing events, so even without a BOG deal you may want to give them a shot.

Unlike my top four picks, BetUK has only a handful of significant rules for its Best Odds Guaranteed deal. The promo starts at 11:00 a.m. each day of the week, and you can win up to £10,000 on price adjustments. While both of these rules may seem inferior to the terms presented by BetVictor or Betway, the true benefit of BetUK is that there are no other limitations.

Pros:

  • Win up to £10,000 with BOG-adjusted odds
  • All registered users can participate in this promotion
  • Most non-bonus wager types are supported

Cons:

  • Late start at 11:00 a.m.

Rating Bookies with Best Odds Guaranteed: Things We Looked For

Although they may appear similar, every Best Odds Guaranteed promotion is different. There are usually limitations to how much can be won, which bets can be placed, and which race tracks are covered. Additionally, the timing of BOG deals is extremely important, as the “real” best odds are typically listed early.

These are just some of the factors I used when evaluating Best Odds Guaranteed promotions at UK bookies, so let me elaborate on the process:

  • BOG Starting Time: Typically, most bookies launch their BOGs between 09:00 and 10:00 a.m., which leaves you with a solid 3-4 hours before the first UK races start. The best bookies offer their BOGs even earlier; for example, Betway’s Best Odds Guaranteed starts at 08:00 a.m.
  • Benefit Limit: Best Odds Guaranteed promotions usually carry no rollover requirements and apply to all eligible bets, so to avoid losing too much money, most bookies will impose a benefit limit expressed in cash. Benefit limits may vary greatly from one site to another; for example, you can earn up to £2,500 via Ladbrokes’ BOG or up to £25,000 at Betway.
  • Sport Eligibility: Most bookies offer Best Odds Guaranteed deals on horse races, but some extend such offers to greyhound races as well.
  • Requirements & Significant Terms: Best Odds Guaranteed promos should be easy to use. In fact, you won’t have to do anything at all when you’re using such deals at top UK bookies, as your odds will automatically instantly be reconfigured as “Best Odds” if they’re eligible.

The Importance of Timing with BOG Promotions

One of the key “features” of every Best Odds Guaranteed deal is the moment it becomes active. I should also emphasize that BOG promos are usually available every day, so we’re mainly looking at the hour when they become active.

Simply put, horse race wagers are usually the best as soon as they’re listed. Various factors can make them better or worse over time, so you’re essentially racing to secure an advantageous position and the highest possible value for each eligible wager.

Restrictions & Rules

Bookies wouldn’t be making any money if anyone could use the best possible odds at any given time. This is the reason why every UK bookmaker will have a set of limitations and restrictions that define eligible bets, minimum qualifying wagers, maximum benefit limits, and other important factors.

I warmly recommend reading the full terms of each BOG deal you encounter to know what to expect. Even though these promos never have a “catch” that could adversely impact your betting experience, some Best Odds Guaranteed are more valuable than others.

Pros & Cons of Best Odds Guaranteed Bookmakers

Fundamentally, Best Odds Guaranteed promotions are inherently flawless – they are considerably different from regular sports bonuses since they don’t carry rollover requirements and or need a deposit to activate. However, it could be said that the incentive to place wagers knowing that your odds may get better than what you paid for could foster irresponsible betting, which is the only drawback BOG deals may have.

The advantages are quite obvious. You can get more value from a wager you’d place anyway, up to a certain limit. I’d also argue that the lack of any bonus requirements is a superb benefit in its own right.

How to Get Best Odds Guaranteed

In most cases, no specific actions are required to activate Best Odds Guaranteed promotions. Bookies launch these promos every day at a predetermined time and have certain conditions that need to be followed, and as soon as you meet these, placing a wager is all you need to do to participate in a BOG promotion.

Although no opt-in is needed for activating Bets Odds Guaranteed on your bets at the online bookies I recommend, keep in mind that some bookmakers may have different rules.

Managing Your Bankroll Effectively

As I mentioned, BOG deals may indirectly incentivize irresponsible gambling. You may feel like you’re spending less and think that using that extra cash for other bets is a smart choice, or you may think that it would be a waste not to reap every good opportunity that comes your way.

In truth, Bets Odds Guaranteed bonuses are only good if the punter is well-disciplined.

These deals are available every day, so unless there’s a major tournament, you won’t miss anything by spreading out your wagers to fit your bankroll and realistic financial capabilities.

Fortunately, all bookies I recommended actively support safer gambling, allowing you to use a range of tools to limit your spending or keep you away from gambling altogether at the chosen venue.

FAQs

  • What is Best Odds Guaranteed?
    Best Odds Guaranteed bonuses ensure players receive payouts based on the odds that were active when the bet was initially placed or by the starting price, whichever is higher.
  • Do Best Odds Guaranteed promos require a deposit?

    Best Odds Guaranteed bonuses do not require a deposit, but players still need to have enough money in their balance to submit a qualifying wager.

  • Which sports are supported by Best Odds Guaranteed?

    Horse racing is the primary sport eligible for BOG deals. Some bookies go a step further by allowing players to reap the benefits of Best Odds Guaranteed on greyhound racing as well.

Alex, a ten-year iGaming industry veteran and Managing Editor at BettingTools specializes in sports betting and betting tools. He also provides insightful reviews, ensures the accuracy of all offers, and maintains content quality helping you make informed choices. Combining professional expertise with a passion for football and soccer, Alex ensures we offer you a reliable resource, focusing on betting tools to assist with odds, accas, and other betting strategies.