In-Play Betting Sites – Top UK Bookmakers for Live Betting

Written by: Alex Windsor
Fact checked by Brian Webb  
Updated: July 10, 2024

Thanks to in-play betting, you can wager on the outcome of the next ball in cricket or your footy club to score a last-minute goal to win the match. Below, you will find the best UK bookies for live betting. These sites offer the best live odds and have the most markets!

#1. bet365 – Overall Best In-Play UK Bookmaker

bet365 Bonus

bet365 was one of the first bookies to offer in-play betting back in 2008. Over the years, they’ve continued to expand their live markets with 20+ sports available. You can live bet on 30+ football leagues around the world, every IPL match, and all ATP tennis tournaments.

They are also a market leader when it comes to live streaming. They stream 600,000+ events every year, which you can access for free via bet365’s app or from your betting account.

bet365 offers daily odds boosts for in-play markets. For example, they increased the odds for all Euro matches. Also, you’ll always come across great free bet offers. Right now, you’ll get £30 worth of free bets when you wager just £10.


  • Bet live on 20+ sports and enjoy 50+ markets
  • Regular odds boosts for in-play markets
  • Awesome free bet bonuses
  • Great selection of HD streams
  • Fast withdrawals (within two hours)


  • Winning players may be limited
Bet £10 & Get £30 in Free Bets
For new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. 18+

#2. Sportingbet – Generous Cash Out Offers For Live Betting

Sportingbet Sportsbook Homepage

Sportingbet has a solid mixture of popular and niche sports available for live betting. You can hop from Wimbledon to a Polish table tennis tournament to a beach volleyball match in Switzerland.

Every time you log in to Sportingbet, you’ll find 10+ live streams, including for all big tennis, football, and basketball leagues across Europe and Asia.

Another area where Sportingbet shines is its e-sports in-play betting options. There are non-stop live Dota 2, Counter-Strike, and League of Legends matches to bet on.

A lot of bookies are very stingy when it comes to cash-out offers, especially for in-play wagers. Based on our testing, Sportingbet consistently has the most generous offers. As good as they are, they don’t make into our list of best cash out betting sites.

Sportingbet also has a special in-play promotion. When you make a £10+ in-play bet and it loses, you’ll get 50% of the stake back in the form of a free bet up to £20!


  • Market leader in e-sports live betting
  • Lots of in-play markets for niche sports
  • Generous cash-out offers
  • Big daily boosts for in-play accas
  • Hundreds of daily live streams


  • Withdrawals can be a little slow

#3. Paddy Power – Best Bonuses For In-Play Betting

Paddypower Sportsbook Homepage

Paddy Power has one of the best in-play welcome offers we’ve come across. When you bet just £5, you’ll get £30 worth of free bets!

Every time there is a big sporting event, whether it’s the Euros or Wimbledon, Paddy Power will throw boosts known as Power Prices at you. Also, make sure you go to the multi-match bet builder section where you’ll get market-beating odds on in-play accas.

Apart from the never-ending promos, Paddy Power has one of the best-designed platforms out there. Other bookies often lag when live betting, but not Paddy Power. You can effortlessly add selections to your bet slip.


  • Fantastic welcome bonus
  • Daily odds boosts for outrights and accas
  • Constantly running promos for big sporting events
  • Smooth interface and easy-to-use bet slip


  • Odds could be slightly higher

#4. BetVictor – Amazing Odds Boosts For Live Betting

Betvictor Sportsbook Homepage

In-play betting is available at BetVictor 24/7 with 1,000+ daily events. You’ll find markets for football, tennis, e-sports, cricket, basketball, rugby, ice hockey, and a whole lot more.

BetVictor has been around since the 1940s and has done a fantastic job adapting to the times. They offer a world-class interactive in-play betting experience with detailed stats, rare markets like handicaps, and thousands of weekly live streams.

BetVictor is also the king when it comes to odds boosts for in-play markets. In the past, they ran crazy promotions where they would boost odds up to 100/1! Right now, if you bet £10 you will unlock £30 in free football bets.


  • Huge odds boosts for live sporting events
  • Easy-to-use interface
  • 1,000+ daily in-play events
  • Constantly expanding markets
  • Top-rated mobile app


  • Limited markets for virtual sports
Bet £10, Get £30 In Bonuses
18+ New customers only. Opt in & bet min £10 on any sports market at min odds of 1/1 (2.00)+ No cash out. Get £20 in Free Bets, £10 Live Casino Bonus + 30 Free Spins for selected slots. 40x wagering for the bonus, max withdrawal £250, valid 30 days. Free Bets expire in 7 days. Debit Card/Apple Pay Payments only. T&Cs Apply, see below. | Please gamble responsibly

#5. William Hill – Best In-Play Bookie For Streaming

William Hill Sportsbook

William Hill is one of the most recognisable bookmakers and has been taking bets since the 1930s. They consistently have market-beating odds for basketball, table tennis and cricket in-play markets.

William Hill also impresses us with the sheer number of live betting options, including everything from 1×2 to handicap to exotic props and over/unders for endless game statistics.

If you want to catch epic live sporting events for free or just keep an eye on your wager, then William Hill is your bookie. They broadcast from 24 racecourses, and you can tune into esports, football, cricket and basketball matches from around the world.

Don’t forget to grab your William Hill in-play welcome bonus, where you’ll get £30 worth of free bets when you wager only £10!


  • Generous free bet promos
  • Superior odds for in-play betting
  • 30+ live betting markets
  • 24/7 HD live streaming


  • The website is a little outdated

What Is In-Play Betting?

In-play betting is a type of sports betting where you gamble on events which are underway. So if you place a wager after kick-off, that is an in-play bet.

How Does Live Betting Work?

Betvictor Live Betting

Live betting works almost the same as pre-match betting. You just add your wager to your bet slip, enter your stake, and submit your bet. You’ll also find the same markets like 1X2, handicap, props, and over/unders.

The only significant difference is the volatility of the odds. In pre-match betting, the odds barely move and aren’t subject to violent shifts. In live betting, it’s the complete opposite, at a moment’s notice, favourites can become heavy underdogs and vice versa.

Unless a star player gets injured or there is some big lineup change, bookies usually only update the pre-match odds in response to large amounts of money being bet on a certain team.

So, let’s say the Chicago Bulls are paying 3/2 while the New York Knicks are paying 5/9. If millions of pounds start being wagered on the Bulls, the bookies may reduce the odds to 6/5 and increase the Knick’s odds to 2/3. This is so the bookie can profit no matter who wins.

In live betting, the odds are constantly responding to what is happening in the game. England could start the game as a big favourite over Switzerland, but then suddenly the Swiss score just before half-time, and the bookies scramble to update the odds to reflect the new reality of the match.

What Sports Are Available For In-Play Betting?

In-play betting has well and truly gone mainstream. There are in-play markets for virtually every sport from football to F1 to rugby to tennis. You can live bet on everything from EPL games to table tennis tournaments in the Czech Republic.

The most popular sports for in-play betting in the UK are:

  • Football
  • Tennis
  • Cricket
  • Golf
  • Boxing
  • MMA
  • Basketball

Should You Stick To In-Play Betting or Pre-match Betting?

A key advantage of in-play betting is that it allows you to determine if your pre-match hypotheses were correct. For example, you think that Stefanos Tsitsipas’ backhand is a liability on hard court against Carlos Alcaraz’s pace. You watch the first set, see the high number of unforced errors Tsitsipas is hitting, and bet on Alcaraz.

Another great thing about in-play betting is that it allows you to hedge your wagers. If you decide to bet on Man City to win in the pre-match market but Aston Villa goes up to 2-1, you can reduce your potential loss by backing Villa in the in-play market.

An issue with in-play betting is the odds can go against you. Let’s say you’ve crunched the numbers and think Fulham has a great chance of upsetting Liverpool. However, you decide to watch the first 15 minutes of the match to get a feel for the game. If Aleksandar Mitrovic scores an early brilliant individual goal, suddenly, your bet is ruined because the odds on Fulham winning have been slashed. Granted, the opposite can also happen. If Liverpool instead scored an early goal, you’d be thanking your lucky stars that you didn’t back the Cottagers in the pre-match markets!

If you’re not a disciplined bettor, you should stay away from in-play betting because you’re likely to make impulsive wagers. When you are watching all the different markets and odds jump around, it becomes too tempting to place ill-informed bets.

In-play betting is also far more complex than pre-match betting. This is because there are more variables to consider, such as the time left in the game, the current scoreline, the players’ form, and the teams’ strategies. Let’s say you make a pre-match bet on Arsenal to beat West Ham. You know the score starts at 0-0, the Gunners have 90 minutes to win the game, and you assume players are in typical form. However, fast forward to just before half-time, West Ham is up 1-0, and Bukayo Saka is having a bad game. Trying to calculate Arsenal’s odds of winning is now far more difficult.


  • Assess teams before placing a bet
  • Hedge your wagers
  • Potential for great odds
  • Interactive sports betting experience
  • Makes any sporting event interesting to watch


  • Odds can move against you
  • More complex than pre-match betting

What Is the Most Profitable Live Betting Strategy?

The most profitable live betting strategy is known as courtsiding. However, it’s also one of the trickiest to implement. How it works is you attend a live sporting event and then, using an electronic device, relay the score to your buddies, who then place a bet.

The goal of courtsiding is to be faster than the data companies that the bookies rely on and make bets before the bookmakers can update their odds. For example, you witness a tennis player break his opponent’s serve and go up 4-3. You then place a bet on him to win the first set while the bookmaker still thinks the score in the service game is 30-40.

While courtsiding is simple in theory, it’s difficult to pull off because sports betting data companies have become much faster. Also, sports officials are constantly on the lookout for courtsiders and will kick you out of the stadium.

The world of courtsiding is incredibly secretive with betting syndicates traveling around the world to obscure places and tournaments where there are lags in data and security is weak. If you want to get the jump on the bookmakers, get ready to go to tennis tournaments in Rwanda or ice hockey games in Kyrgyzstan. Some particularly bold groups have even paid officials to slowly update the score.

Final Thoughts

Thanks to live betting, you’ll never have to sit through another boring footy game again. Bet throughout the game on everything from the number of corners to the next player to be booked, and take advantage of dynamic odds.

Register at any of our recommended in-play betting sites above via our links and get access to live markets for 20+ sports, low commission odds, and exclusive bonuses!


  • What is an in-play bet?
    An in-play bet is any sports bet you make while the event is underway. For example, betting on Chelsea to beat Arsenal after they go up 1-0 in the 33rd minute.
  • Is it better to bet in-play?
    In-play can be better than pre-match betting as it allows you to study both teams in real time before placing a wager. However, the odds can move against you and reduce your payout, for example, if the team you were planning on betting on scores an early goal.
  • Which bookmaker is the best for live betting?
    The best bookmaker for live betting is bet365. Other great bookies are William Hill, BetVictor, Paddy Power, and Sportingbet.

Alex, a ten-year iGaming industry veteran and Managing Editor at BettingTools specializes in sports betting and betting tools. He also provides insightful reviews, ensures the accuracy of all offers, and maintains content quality helping you make informed choices. Combining professional expertise with a passion for football and soccer, Alex ensures we offer you a reliable resource, focusing on betting tools to assist with odds, accas, and other betting strategies.